TABLE OF CONTENTS
This blog covers the intricacies of how an operator works in the industry, how they can keep their players engaged, and what an operator must do to maintain active participation, personalized experiences and a high player retention rate in the long run.
What is an iGaming Operator?
Online gaming operators are equivalent to traditional physical gaming operators, however, the only difference lies in the mode of operation. The normal gaming operators operate offline, whereas iGaming bookies operate digitally to provide a real-life gaming experience to their end users.
How does an Operator work - Roles & Responsibilities
Platform Management
Operating and managing all the activities on the gambling platform, where bettors place their bets, make deposits, register and also withdraw the winnings easily.
Selecting Gaming Services
Selecting a variety of games they want to host on their iGaming platforms, including but not limited to Casino, Poker, Bingo, Roulette, and Gambling.
Fetching Compliance & License
They ensure that all the laws and regulations are adhered to without causing any violations, taking into account the jurisdictions of the places they are hosting their business platforms in.
Transaction Management
Keep track of all the payments from different payment channels, and manage the deposits as well as withdrawals for the players on their platform for a seamless payment experience.
Customer Support
Providing round-the-clock assistance to registered players to address all their queries and concerns, so they can have a smooth gaming experience.
Marketing for Expansion
They are responsible for marketing their platform to create brand awareness by devising robust marketing plans and curating campaigns. It helps them drive more traffic and boost customer retention using affiliate marketing or constantly adjusting their marketing strategies.
Understanding the iGaming Industry
Payment Processors
Payment processors are responsible for managing and facilitating all payments and financial transactions for the end users as well as operators. They have advanced payment technologies in place that power payments safely, prevent any fraudulent activities and safeguard players against any potential threats.
Data Provider
They gather, analyze and provide the vast data, such as players’ behaviour, industry trends, preferences and more, to the operators for operating smoothly and efficiently, allowing them to improve continuously.
Gambling Software Provider
iGaming software solutions provider manages the digital infrastructure from backend to frontend, allowing operators to operate by integrating all services and tools required for a gambling and betting platform. They are an indispensable part of the iGaming ecosystem.
Regulatory Bodies
These are the authoritative legal entities that ensure that operators are facilitating gambling platforms and services by complying with the local jurisdictions’ laws and regulations for safe gambling.
Affiliate Marketers
Affiliate marketers are responsible for promoting the iGaming platform and its services to the target audience by influencing and engaging with them to drive traffic in exchange for compensation.
Players/Bettors
Players are known to be the end users of the gaming platform as they are the ones placing wagers or making deposits on the gambling platforms where operators host their services.
Key Performance Indicators(KPIs) for Success of iGaming Operators
There are several performance indicators which are crucial to boost the success of the operators in the iGaming sector. When choosing a reliable betting software, there are several other indicators which define the operator’s growth:
Bet Size
The average amount of bet allocated or wagers placed by the bettors on each bet.
Bet Volume
The total amount of money wagered over time by the bettors on the gambling platform.
User Retention rate
The total number of players who keep engaging with the platform for a long time, confirms loyalty with the iGaming platform.
Net Gross Revenue
Net Gross Revenue is calculated by subtracting the additional deductions consisting of chargebacks, bonuses, taxes, or other expenses.
Gross Gaming Revenue
Gross Gaming Revenue is the total amount retained by the bets placed by the bettors, indicating the amount brought in through bet subtracting the paid amount won by bettors.
Customer Acquisition Cost
Customer acquisition cost is the amount spent by the operator to gain new customers through marketing, advertising or other means.
New Customer Acquisition
Amount of new customers acquired by the operators onto their platform within a specific period.
What can you expect in 2025 from the iGaming Industry?
AI-Powered Integration
Artificial Intelligence can take the lead and redefine the gambling industry with possible personalization. AI systems or tools are trained to understand the behaviour of the customers, therefore, they can get a deeper analysis of the player behaviour and interest, to offer them a personalized gaming experience or relevant recommendations.
Mobile Gaming Domination
It is no secret that mobile gaming has acquired 70% of the traction from the audience. It is due to the easy access and availability of the iGaming platform on the mobile devices, which is easily accessible through smartphones and a 5G connectivity for a smooth experience. Operators are constantly optimizing their platforms to provide even better experiences to the players, boosting player retention and tailoring mobile applications as per their comfort.
Virtual Reality (VR) and Augmented Reality (AR)
Virtual and Augmented Reality is simply the blend of online gaming and real-life gaming experiences. The players experience everything as a real-life gaming experience, however, with the virtual platform, this is the beauty of augmented reality. It enhances the experience of the players by displaying real-time odds or events such as live dealer casinos, depicting user-friendliness with the touch of real-life environments.
Sustainable iGaming
Sustainability is at the core of any industry, and the same is the scenario with the betting industry, where the concerns related to the environment are addressed. With digital gaming platforms, there is no room for environmental disturbance, and it also optimizes energy usage, using energy-efficient servers.
Become a Successful Operator With iGamingBook
There are several challenges that an iGaming operator might witness in the way with their iGaming products, however, these can be solved if you choose a reliable sportsbook software provider. We at iGamingBook can help you align with your business goals by staying informed concerning the industry with regular updates, constant customer feedback, and support, as well as providing a Licensed gaming platform.
We are equipped with an experienced team of professionals who can level up your game and provide all the necessary tools for your platform, which waives off any risks or ethical violations.
Frequently Asked Questions (FAQs)
Does iGamingBook provide License assistance for the iGaming platform?
Yes, we at iGamingBook offer you complete assistance for acquiring necessary licenses and permits to ensure your business stays compliant.
What to keep in mind when selecting a sports betting software provider?
It is important to check the customer reviews and feedback, licenses, service offerings, legal compliance and customer assistance before selecting a software provider.
What is the role of an iGaming Operator in the industry?
An operator hosts all the iGaming services concerning online games, sports betting, managing odds, payment gateways, as well as marketing the platform to the players.
Does iGamingbook offer customization to the operators?
Yes, you can customize your gaming platform 100% or partially depending on your demands. We also have ready-made solutions for those who want to penetrate the industry quickly. Therefore, it depends on what an operator requires, customization or a ready-to-launch software solution.
What features does the iGamingBook provide?
We offer advanced features such as multiple-type bets, odd management tools, live/in-play betting, risk management tools, multi-lingual support, crypto payments, monitoring tools, as well as customer support.
